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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Sustainability in business: How green finance is reshaping investment strategies

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  • Sustainability in business: How green finance is reshaping investment strategies

B Swapna Priya *, Priti Sanki, Ashwini Phulari and Shaili

Department of Commerce, Avinash College of Commerce, Hyderabad, Telangana, India.

Review Article

World Journal of Advanced Research and Reviews, 2025, 25(03), 1896-1904

Article DOI: 10.30574/wjarr.2025.25.3.0919

DOI url: https://doi.org/10.30574/wjarr.2025.25.3.0919

Received on 14 February 2025; revised on 23 March 2025; accepted on 25 March 2025

Green Finance refers to a broad category of financial flows that support environmentally sustainable goals. This article explores how green finance contributes to the advancement of sustainable business practices. It discusses the influence of green finance on a company’s financial performance and risk management strategies. Additionally, the article looks into investor behaviour and the demand for green investment options. Moreover, this article highlights significant challenges and obstacles in the implementation of green finance, such as greenwashing, along with approaches to address these issues. This article offers a thorough understanding of green financing and investment strategies that are transforming the global investment landscape. 

Sustainable Business; Green Financing; ESG Investment Strategies; Green Investments; Environment Responsibility

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2025-0919.pdf

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B Swapna Priya, Priti Sanki, Ashwini Phulari and Shaili. Sustainability in business: How green finance is reshaping investment strategies. World Journal of Advanced Research and Reviews, 2025, 25(3), 1896-1904. Article DOI: https://doi.org/10.30574/wjarr.2025.25.3.0919

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