Strategy of use Artificial Intelligence for optimization and stability cake business seasonal “Case study on small-medium scale model BR company”

Artificial Intelligent (AI) is the solution to problem. The objective of this research to identify SWOT factors to recommend the right type of AI to use. The method used descriptive qualitative, with SWOT analysis technique. The results showed that the strengths and opportunities of AI was digitization and wide market reach, analyzing a lot of data, cutting workflows, saving operational costs, optimizing stock and prices, helping employees work and improving services. Weaknesses and disadvantages are large costs and low human resource capabilities. The strategy that can be used is aggressive (IFAS 0.78 and EFAS 1.27). The recommended AI type is Google Auto Machine Learning (Google AML).