Strategic marketing interventions for sustainable economic development: A comprehensive analysis of innovative approaches and global case studies
Department of Economics, Sree Krishna College, Guruvayoor, Kerala, India.
Review Article
World Journal of Advanced Research and Reviews, 2024, 21(01), 1520–1528
Article DOI: 10.30574/wjarr.2024.21.1.0046
Publication history:
Received on 26 November 2023; revised on 12 January 2024; accepted on 15 January 2024
Abstract:
This research aims to investigate the role of strategic marketing interventions in fostering sustainable economic development, exploring innovative approaches and presenting global case studies. The objective is to analyze the effectiveness of diverse marketing strategies in contributing to economic growth and resilience across different regions. Employing a mixed-methods research design, both qualitative and quantitative data will be gathered from a diverse set of case studies, incorporating interviews, surveys, and economic indicators. The study seeks to identify patterns and success factors in the integration of marketing initiatives within economic development frameworks. Preliminary findings indicate that strategic marketing interventions play a pivotal role in enhancing market competitiveness, attracting investments, and fostering innovation. Additionally, the research reveals the importance of aligning marketing strategies with socio-economic goals for long-term sustainable development. These insights contribute to the evolving discourse on the intersection of marketing and economic development, providing valuable guidance for policymakers, businesses, and researchers seeking to catalyze positive economic transformation through strategic marketing initiatives.
Keywords:
Economic Growth; Marketing; Social Media; Strategy
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