Social media usage and civic engagement among communication students
1 Department of Media Studies, University of Media, Arts and Communication, Accra, Ghana.
2 Department of Communication Studies, Pentecost University, Accra, Ghana.
3 Department of Journalism and Media Studies, NLA University College, Kristiansand, Norway.
Research Article
World Journal of Advanced Research and Reviews, 2023, 19(01), 1382–1390
Publication history:
Received on 17 June 2023; revised on 23 July 2023; accepted on 26 July 2023
Abstract:
This study through a quantitative survey and a purposive sampling approach examined the use of social media for civic engagement among 200 students at the Ghana Institute of Journalism, National Film and Television Institute and the African University College of Communications. Data for the study were gathered from primary and secondary sources. The study revealed that there is a strong positive correlation between social media usage among communication students and civic participation. The study revealed that majority of students are active users of social media with Facebook being the most preferred choice. This research contributes to the active use of social media in civic engagement and highlights the essence of political actors capitalising on the numerous advantages provided by social media in reaching out to a larger group of citizens for political engagement.
Keywords:
Social media; Civic engagement; Communication; Students; Platform
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Copyright information:
Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0