Independent Researcher.
Research Article
World Journal of Advanced Research and Reviews, 2024, 22(02), 2329-2335
Received on 15 January 2024; revised on 15 May 2024; accepted on 18 May 2024
The data breach and regulatory scrutiny are spreading across the Organization; in such a phase, the Organization that is utilizing Customer Relationship Management (CRM), which is a selling force, faces the challenges of securing the data and compliance. Given the greater prevalence of sensitive customer data being processed, businesses must deploy stringent strategies that protect and keep information in line with strict regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This article will review how Salesforce, data protection, and compliance fit together when artificial intelligence (AI) is involved.
Today, AI technologies are becoming powerful tools in data security, and their new directions are aimed at using these technologies to identify potential risks and automate compliance processes. Since AI analyzes vast amounts of data in real time, it can identify anomalies, predict breaches, and improve reporting processes. By enabling this, the efficacy of data protection measures and compliance with emerging regulations are improved. Using AI in conjunction with Salesforce is beneficial in managing customer data and, in this case, helps organizations respond faster to compliance requirements and maintain their clients' trust.
As businesses continue using Salesforce as their CRM, they must understand its built-in data protection features and best practices, primarily once they rely on the platform to store large amounts of business-critical data. In this article, you will learn to use AI with Salesforce to strengthen your data protection strategy as safely as possible, getting practical guidance on dealing with the intricate world of data compliance. Accepting these technologies and practices, businesses protect sensitive information and breed a culture of compliance that aligns with their strategic goals.
Salesforce; Data protection; Compliance; Artificial intelligence; AI; Data privacy; GDPR, CCPA; Data security; Automated compliance; Machine learning; Risk management; Data governance, encryption; Access control; User consent; Data breach; Regulatory compliance; CRM; Cloud security; Data integrity; Privacy policy; Ethical AI, audit trails; Consent management; Incident response; Data classification; Identity management; Business continuity; Privacy regulations; AI-driven compliance
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Raveendra Reddy Pasala. Salesforce data protection and compliance with AI. World Journal of Advanced Research and Reviews, 2024, 22(2), 2329-2335. Article DOI: https://doi.org/10.30574/wjarr.2024.22.2.0596