Sales from Day One: Step-by-Step Launch Strategy from Manufacturer Arkadi Khachaturyan

The article examines the problem of small and medium-sized manufacturing enterprises entering highly competitive digital trading platforms. The purpose of the study is to develop and substantiate a step-by-step strategy aimed at achieving commercial results from the first days after launch. The objectives include analyzing the theoretical aspects of e-commerce for manufacturers, forming a three-phase launch model, and verifying it based on a practical case. The paper proposes a sequential model consisting of a preparatory stage, an execution stage, and a post-launch optimization stage. The article analyzes the experience of a Russian manufacturer of auto accessories, which in 2024 successfully launched on a large marketplace, receiving orders on the first day. The results of the study are of practical value for manufacturing entrepreneurs seeking effective integration into the e-commerce ecosystem and can be used to develop marketing strategies when diversifying distribution channels.