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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Reinventing the retail experience: The case of amazon GO

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  • Reinventing the retail experience: The case of amazon GO

Anil Varma 1, Yashswini Varde 1 and Samrat Ray 2, *

1 International Institute of Management Studies, Pune, India.
2 Dean and Head of International Relations, IIMS, Pune, India.
 
Review Article
World Journal of Advanced Research and Reviews, 2024, 21(03), 1123-1133
Article DOI: 10.30574/wjarr.2024.21.3.0779
DOI url: https://doi.org/10.30574/wjarr.2024.21.3.0779
 
Received on 29 January 2024; revised on 05 March 2024; accepted on 08 March 2024
 
This case study examines the transformative retail concept of Amazon Go, developed by e-commerce giant Amazon, which revolutionizes the traditional shopping experience through the integration of advanced technology. By leveraging sensor fusion, computer vision, and deep learning algorithms, Amazon Go stores provide a seamless and frictionless shopping experience. Customers can simply walk in, grab the items they need, and leave the store without the need for checkout lines or cashiers. This case study explores the key features and technologies behind Amazon Go, its impact on the retail industry, and the challenges and opportunities associated with this innovative concept. By analyzing the disruptive nature of Amazon Go and its potential implications for traditional retail, this case study provides valuable insights into the future of the retail experience.
 
Amazon Go; Seamless shopping; Retail disruption; Technology-driven retail; Physical-digital integration; Retail industry transformation
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2024-0779.pdf

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Anil Varma, Yashswini Varde and Samrat Ray. Reinventing the retail experience: The case of amazon GO. World Journal of Advanced Research and Reviews, 2024, 21(3), 1123-1133. Article DOI: https://doi.org/10.30574/wjarr.2024.21.3.0779

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