The pursuit of social and health benefit through walking rugby activities in Swansea region: Promotion across generation and genders

Walking rugby has experienced growing popularity in recent years due to its physical, mental, and social health benefits. However, participation in the United Kingdom remains constrained by the limited availability of clubs, particularly in underserved regions such as Swansea. Existing studies have largely focused on the health outcomes of walking rugby, with limited attention given to the strategic development and operational planning required for expanding community-based clubs. This study addresses that gap by proposing the establishment of four new walking rugby clubs in the Swansea region. The project adopted a qualitative approach involving industry review, literature analysis, and market assessment to evaluate the logistical, social, and economic factors influencing club development. A Work Breakdown Structure (WBS) was also applied to identify and organise the tasks associated with establishing and managing the clubs. Findings from secondary data indicate that participation in walking rugby contributes to improved cardiovascular health, including an average 12% reduction in blood pressure and an 8% decrease in cholesterol levels within six months. Demographic analysis further showed that most participants are aged between 45 and 65 years, with involvement from both men and women. Despite these benefits, the study also identified operational and participation risks that require effective mitigation strategies. The study contributes by providing a practical framework for expanding walking rugby through community club development in Swansea. It demonstrates how walking rugby can improve health, promote social inclusion, and encourage wider sports participation across diverse age groups and backgrounds.