Proactive fraud defense: Machine learning’s evolving role in protecting against online fraud
Department of Computer Information System & Analytics, University of Central Arkansas, Conway, Arkansas, USA.
Review Article
World Journal of Advanced Research and Reviews, 2024, 23(03), 1580–1589
Publication history:
Received on 04 August 2024; revised on 11 September 2024; accepted on 13 September 2024
Abstract:
As online fraud becomes more sophisticated and pervasive, traditional fraud detection methods are struggling to keep pace with the evolving tactics employed by fraudsters. This paper explores the transformative role of machine learning in addressing these challenges by offering more advanced, scalable, and adaptable solutions for fraud detection and prevention. By analyzing key models such as Random Forest, Neural Networks, and Gradient Boosting, this paper highlights the strengths of machine learning in processing vast datasets, identifying intricate fraud patterns, and providing real-time predictions that enable a proactive approach to fraud prevention. Unlike rule-based systems that react after fraud has occurred, machine learning models continuously learn from new data, adapting to emerging fraud schemes and reducing false positives, which ultimately minimizes financial losses. This research emphasizes the potential of machine learning to revolutionize fraud detection frameworks by making them more dynamic, efficient, and capable of handling the growing complexity of fraud across various industries. Future developments in machine learning, including deep learning and hybrid models, are expected to further enhance the predictive accuracy and applicability of these systems, ensuring that organizations remain resilient in the face of new and emerging fraud tactics.
Keywords:
Machine Learning; Fraud Detection; Online Fraud; Predictive Analytics; Anomaly Detection; Proactive Fraud Prevention
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Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0