Perspectives of travelers on fundamental marketing techniques in Pondicherry Tourism

Ranjani Priya S * and Netra Prakash B

Department of Management Studies, Achariya Arts and Science College, Pondicherry, India.
 
Research Article
World Journal of Advanced Research and Reviews, 2024, 24(03), 1060–1063
Article DOI: 10.30574/wjarr.2024.24.3.3726
 
Publication history: 
Received on 29 October 2024; revised on 09 December 2024; accepted on 11 December 2024
 
Abstract: 
The Pondicherry tourism provides interest in cultural tourism, spiritualism, 'wellness' holidays, eco-tourism and rural tourism would tend to favour Pondicherry Tourists. It’s provided the state can avail of the opportunities offered to maximize its natural advantages in these areas but it is observed that regional linkages, connectivity, accommodation. This study examined Perspectives of Travelers on Fundamental Marketing Techniques in Pondicherry Tourism.

 
Keywords: 
Tourism; Marketing Techniques; Pondicherry

 
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