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eISSN: 2582-8185 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Personalized recommendation systems for customer self-service and promotions: Enhancing effortless customer experience

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  • Personalized recommendation systems for customer self-service and promotions: Enhancing effortless customer experience

Martin Louis *

Independent Researcher.
 
Research Article
World Journal of Advanced Research and Reviews, 2021, 11(03), 509-526
Article DOI: 10.30574/wjarr.2021.11.3.0391
DOI url: https://doi.org/10.30574/wjarr.2021.11.3.0391
 

 

Received on 28 July 2021; revised on 09 September 2021; accepted on 12 September 2021
 
The growing demand for seamless and personalized customer experiences has transformed how businesses approach self-service and promotional strategies. This research explores implementing customized recommendation systems to enhance customer engagement, satisfaction, and loyalty across various industries. By leveraging advanced algorithms and customer data, these systems enable businesses to offer tailored solutions that meet individual preferences, streamline self-service interactions, and improve promotional effectiveness. Through surveys, experiments, and case studies, the study highlights the positive impact of personalized recommendations on customer behavior, including increased engagement rates, improved retention, and higher conversion rates. The findings underscore the potential of such systems to enhance effortless customer experiences and drive business growth by fostering deeper connections with consumers. This paper provides actionable insights for businesses aiming to adopt or optimize recommendation systems to stay competitive in an increasingly customer-centric marketplace.
 
Personalized Recommendation Systems; Customer Self-Service; Promotional strategies; Effortless Customer Experience; Customer Engagement
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2021-0391.pdf

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Martin Louis. Personalized recommendation systems for customer self-service and promotions: Enhancing effortless customer experience. World Journal of Advanced Research and Reviews, 2021, 11(3), 509-526. Article DOI: https://doi.org/10.30574/wjarr.2021.11.3.0391

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