Perceived risk and online purchase intention of selected public school teachers: A study in Calapan City, Oriental Mindoro, Philippines
School of Business, Hospitality and Tourism Management, Divine Word College of Calapan, Oriental Mindoro, Philippines.
Research Article
World Journal of Advanced Research and Reviews, 2022, 16(02), 908-925
Article DOI: 10.30574/wjarr.2022.16.2.1264
Publication history:
Received on 13 October 2022; revised on 20 November 2022; accepted on 23 November 2022
Abstract:
Consumers’ perceived risk has been considered a fundamental concern of the decision-making process when shopping online. This study aims to examine the level of online shoppers’ intention towards online purchases as affected by perceived risks. The study used descriptive-correlational design to describe the extent of perceived risks in terms of product, financial, security, social, and time risk and the level of purchase intention of the participants. A total of 198 selected public school teachers in Calapan City were selected to ask participation in the survey to assess their five types of risk perceptions and online purchase intentions. Data were collected with the aid of online survey instruments. Results indicated a significant relationship between the extent of the perceived risks by the selected public school teachers in Calapan City in terms of product, financial, security, social, and time risk and the level of their purchase intention. Moreover, the result of the study shows that despite the risks they perceive in online shopping, they are still interested in online shopping, use it frequently, and consider shopping online more than shopping at physical stores.
Keywords:
Product risk; Perceived risk; Financial risk; Online shopping; Security risk; Purchase intention; Social risk; Perceptions; Time risk
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Copyright © 2022 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0