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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Optimizing contact center operations through strategic system migration: A case study in technological transformation

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  • Optimizing contact center operations through strategic system migration: A case study in technological transformation

Manoj Kumar Vunnava *

GoDaddy Inc., USA.

Review Article

World Journal of Advanced Research and Reviews, 2025, 26(02), 1355-1364

Article DOI: 10.30574/wjarr.2025.26.2.1668

DOI url: https://doi.org/10.30574/wjarr.2025.26.2.1668

Received on 27 March 2025; revised on 09 May 2025; accepted on 11 May 2025

This article presents a large-scale contact center migration initiative that successfully transformed fragmented legacy systems into a unified communications platform. Through a methodical approach encompassing detailed assessment, strategic planning, and meticulous implementation, the organization achieved significant improvements in operational efficiency, system reliability, and customer service quality. The article details the complex process of reverse-engineering existing call flows, redesigning the agent desktop environment, and implementing an integrated knowledge management system while maintaining business continuity. By examining both technical challenges and human factors, the article provides insights into critical success factors, unexpected benefits, and practical solutions to common implementation obstacles. The article demonstrates that successful contact center optimization requires balancing technological considerations with change management strategies, executive sponsorship with frontline engagement, and risk mitigation with innovation. This article offers valuable guidance for organizations contemplating similar transformations and contributes to addressing gaps in the existing literature regarding end-to-end contact center migration processes and outcomes.

Contact Center Migration; Unified Communications Platform; Agent Desktop Optimization; Legacy System Transformation; Change Management Strategy

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2025-1668.pdf

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Manoj Kumar Vunnava. Optimizing contact center operations through strategic system migration: A case study in technological transformation. World Journal of Advanced Research and Reviews, 2025, 26(2), 1355-1364. Article DOI: https://doi.org/10.30574/wjarr.2025.26.2.1668

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.


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