Online reputation as an economic asset: A meta-analysis of digital perception's impact on organizational value
CEO, Buzz Dealer Limassol, Cyprus.
Research Article
World Journal of Advanced Research and Reviews, 2024, 23(02), 2908-2921
Article DOI: 10.30574/wjarr.2024.23.2.2537
Publication history:
Received on 11 July 2024; revised on 22 August 2024; accepted on 28 August 2024
Abstract:
This meta-analysis systematically reviews the extant literature to examine the profound impact of online reputation, conceptualized as digital perception, on organizational value. In an increasingly interconnected global economy, online reputation has transitioned from a peripheral concern to a central, intangible economic asset. This paper synthesizes empirical evidence from studies published between 2000 and 2025, employing a systematic search strategy across major academic databases. The analysis aims to quantify the strength and direction of the link between digital perception and various facets of organizational value, including sales, brand equity, stock market performance, and talent acquisition. Furthermore, it identifies key drivers of this relationship, explores sectoral variations, and discusses the inherent measurement challenges. The findings underscore the indisputable role of online reputation in shaping economic outcomes, highlighting its critical importance for strategic management in the contemporary digital landscape. This review contributes to a deeper theoretical understanding of digital assets and offers practical implications for organizations seeking sustainable competitive advantage.
Keywords:
Online Reputation; Digital Perception; Organizational Value; Economic Asset; Meta-Analysis; Reputation Management
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0