Non-financial study on the feasibility of developing a certified oil palm seedling nursery business in Banyuasin Regency

This study aims to analyze the non-financial feasibility of breeding oil palm seedlings certified by CV. Gotama in Banyuasin Regency, South Sumatra. The problem raised in this study is the importance of a comprehensive assessment of the nursery business, not only from a financial point of view, but also from technical, legal, market and marketing, socio-economic, and environmental aspects. This study uses a qualitative descriptive method with a case study approach, and is supported by primary and secondary data that are systematically analyzed. The results of the study show that the technical aspects are in accordance with the operational standards of oil palm nurseries with superior production facilities and seed sources. Legal aspects are fulfilled through business legality, licensing, and labor compliance. The market aspect shows high demand and modern digital-based marketing. Socio-economically, companies contribute to job creation and village economic improvement. From an environmental perspective, the company applies the principles of sustainability and responsible waste management. Based on these results, the seed breeding business by CV. Gotama was declared non-financially feasible and has the potential for long-term sustainability.