Department of Agribusiness, Faculty of Agriculture, Universitas Sriwijaya, Indralaya, South Sumatra, Indonesia.
Research Article
World Journal of Advanced Research and Reviews, 2023, 19(01), 472-481
Received on 31 May 2023; revised on 06 July 2023; accepted on 08 July 2023
Market dominance, widely fluctuating prices, and demand patterns make small producers vulnerable to market forces and increase the risk of income uncertainty. Identifying and describing vegetable marketing channels and marketing functions performed by marketing agencies, it is necessary to analyze the efficiency of vegetable marketing channels. The research method used was a survey method by conducting 35 samples of farmers who farmed three commodities, namely large chilies, cabbage, and chinese cabbage—selected snowball sampling method for marketing agencies. The data analysis used is marketing channel analysis, marketing margin analysis, farmer's share, and marketing efficiency. The research results show that there is only one marketing channel pattern, namely farmers - collectors - wholesalers - retailers - consumers. Moreover, in every sales transaction, the market power rests with the wholesalers as price makers. Several functions include purchasing and selling parts and facility functions carried out by farmers and marketing in the marketing system. Even though the market structure is one-sided because market forces are more vital at the wholesalers, marketing from Kerinjing Village to the Jakabaring Palembang wholesale market has proven effective based on market margins, profit margins, and farmer's share. Comprehensive government support policies to build linkages between small producers and the larger market. With state policies such as building access roads, facilitating farmers in accessing market information,
Marketing Agency; The Marketing Function; Vegetable Cultivation; Problems; Solutions
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Muhammad Yamin, Siti Ramadani Andelia, Muhammad Edo Saputra and Meitry Firdha Tafarini. Marketing System of vegetables from the village to the central market in Palembang City, South Sumatra Province. World Journal of Advanced Research and Reviews, 2023, 19(1), 472-481 . Article DOI: https://doi.org/10.30574/wjarr.2023.19.1.1362