1 Research scholar, Department of Commerce, M. B. Govt. P.G. College, Haldwani, (Nainital), Uttarakhand. India.
2 Student, Department of Management studies, Kumaun University, Bhimtal, Nainital, Uttarakhand, India.
Research Article
World Journal of Advanced Research and Reviews, 2023, 18(02), 465–475
Article DOI: 10.30574/wjarr.2023.18.2.0739
Received on 17 March 2023; revised on 05 May 2023; accepted on 08 May 2023
ITC was established on August 24, 1910, as the Imperial Tobacco Company of India Ltd. in Kolkata, and its name changed to I.T.C. Ltd. in 1974. Finally, it changed its name to ITC Ltd. in 2001. ITC has a diversified presence in tobacco, foods and confectionery, apparel, packaging, and hotel business. They entered the food business in 2001 and launched the Kol brand under the Ready to Eat segment. They expanded with brand launches in the confectionary, staples, and snack food segments. The study was conducted in the Bhimtal, Betalghat, and Ramgarh blocks of Nainital district. The study is totally based on the primary data. The study found that there is a huge market and that there is scope for improvement. The organization has the capacity to give good business to ITC FMCG products, and more sales could be achieved if the services given by distributors are improved, more awareness of the products is made amongst the consumers through the advertisements, and if the company comes with new advancements in some of their products where they are lacking.
Imperial Tobacco Company; Foods and confectionery; Staples and Snacks food segments; ITC FMCG products
Preview Article PDF
Uma Raikhola and Pawan Singh Raikhola. Market Analysis of ITC products in rural areas with special reference to Nainital District. World Journal of Advanced Research and Reviews, 2023, 18(2), 465-475. Article DOI: https://doi.org/10.30574/wjarr.2023.18.2.0739