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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Leveraging analytics integration in enterprise systems: A technical perspective

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  • Leveraging analytics integration in enterprise systems: A technical perspective

Dipteshkumar Madhukarbhai Patel *

Atlas Air, Inc, USA. 

Review Article

World Journal of Advanced Research and Reviews, 2025, 26(01), 969-985

Article DOI: 10.30574/wjarr.2025.26.1.1083

DOI url: https://doi.org/10.30574/wjarr.2025.26.1.1083

Received on 24 February 2025; revised on 03 April 2025; accepted on 05 April 2025

The integration of analytics within enterprise systems has emerged as a critical differentiator for organizational success, transforming how businesses leverage their information assets and make decisions. This article explores the technical architecture, implementation approaches, and challenges associated with embedding analytics capabilities into enterprise infrastructure. Beginning with an examination of foundational components including data integration layers, centralized repositories, and real-time processing frameworks, the discussion progresses to advanced analytics techniques such as machine learning pipelines, predictive modeling, and knowledge discovery. Through domain-specific case studies in sales and marketing, supply chain management, and financial analytics, the article demonstrates how these capabilities manifest in different business contexts. It concludes by addressing key technical challenges in data quality management, system integration, and user adoption, providing mitigation strategies that enable organizations to successfully implement analytics capabilities and drive competitive advantage in an increasingly data-centric business environment 

Analytics Architecture; Data Integration; Enterprise Systems; Machine Learning; Real-Time Processing

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2025-1083.pdf

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Dipteshkumar Madhukarbhai Patel. Leveraging analytics integration in enterprise systems: A technical perspective. World Journal of Advanced Research and Reviews, 2025, 26(1), 969-985. Article DOI: https://doi.org/10.30574/wjarr.2025.26.1.1083

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.


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