Industry Professional, Associate Professor, Lecturer, Bangkok, Thailand.
Review Article
World Journal of Advanced Research and Reviews, 2024, 24(01), 2321-2339
Received on 09 September 2024; revised on 19 October 2024; accepted on 21 October 2024
This research identifies the growth trends of LGBTQ travelers in Thailand's tourism industry, trying to fill the important gap in the empirical knowledge about the impact this demographic and their preferences have. This study used an interpretive field study approach within a qualitative paradigm with interviews and participant observation in assessing motivations, behavior, and experiences of LGBTQ tourists within Thailand. This research answers some key questions about the scope of LGBTQ travel, growth patterns, how organizations are responding for inclusivity, and strategies to attract this market segment. Useful insights for stakeholders in the tourism sector will be sought from this study by analyzing the travel behavior and preferences, as well as emerging trends in tourism. These findings will contribute to the academic discourse on tourism inclusion but will also have real-life implications for the development of marketing strategies, improvement in destination management, and the development of a more tolerant society. This research, once and for all, is supposed to bring into focus a substantial opportunity lying in LGBTQ tourism in Thailand and is going to accentuate the pressing need for providing tailored inclusive travel experiences that would impress diverse desires and aspirations among LGBTQ people. Given that this exploration is necessary, it will foreground the economic, social, and cultural dimensions of LGBTQ tourism within the entire Thai tourism milieu. Conversely, by investigating the motivation for travel among the LGBTQ market segment, this research study will also highlight the unique experiences and viewpoints of LGBTQ tourists while adding to the increasingly complex understanding of this growing market segment. This study will also examine the barriers and challenges that LGBTQ visitors face while traveling in Thailand, and it will also investigate what can be done to make them feel welcome. Practical recommendations for effective targeting and catering to the vibrant market segment will be made by analyzing recent tourism trends and preferences of the LGBTQ traveler. Therefore, tourism by LGBTQ people can have economic impacts, cultural exchange, and tolerance of society. Additionally, extra insight into special needs and desires of tourists will be needed to complement fulfilling and inclusive experiences with which Thailand is establishing its reputation as an LGBTQ-friendly destination. This study will delve deep into the nuances and complexity of LGBTQ tourism in Thailand through an in-depth interview and participant observation study. A study of this nature would add to the growing body of knowledge in terms of the impact and preferences of this demographic and facilitate a more responsive and responsible tourism industry that would have great benefits for LGBTQ tourists and society in general.
Investigating; Growth Trends; LGBTQ; Travelers; Tourism Industry
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Aphisavadh Sirivadhanawaravachara. Investigating the growth trends of LGBTQ Travelers in Thailand's Tourism Industry. World Journal of Advanced Research and Reviews, 2024, 24(1), 2321-2339. Article DOI: https://doi.org/10.30574/wjarr.2024.24.1.3186