International marketing trends and global advertisement: Analyzing the language barriers to efficient online marketing
1 Department of Business Administration, Anglia Ruskin University, Bishop Hall Ln, Chelmsford, United Kingdom.
2 Department of Computer Sciences, Iqra University Islamabad Campus (IUIC), Islamabad, Punjab, Pakistan.
Research Article
World Journal of Advanced Research and Reviews, 2024, 21(01), 1295–1304
Article DOI: 10.30574/wjarr.2024.21.1.2600
Publication history:
Received on 28 November 2023; revised on 06 January 2024; accepted on 08 January 2024
Abstract:
International marketing trends and global advertisements are widely used by businesses to expand their reach to international audiences and boost sales. This paper examined international marketing trends with a focus on understanding the link between online marketing efforts and language barriers. The findings highlight the importance of linguistics simplicity, cultural adaptive content and accurate translation in enhancing the efficiency of online marketing. The findings reveal three main language-related barriers such as inaccurate translation, linguistic complexity and cultural insensitivity hindering online marketing efforts. The results stress the significance of culturally sensitive, clear and tailored communication in enhancing the efficiency of online marketing. The study provides useful insights for UAE companies to engage in effective marketing techniques to reach a global audience by addressing language barriers identified in the research.
Keywords:
International Marketing; Online Marketing; Language Barriers; Multilingual Marketing; Global Advertisement
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Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0