Internal and external communication in oil & gas for enhancing CSR implementation: A review
1 Independent Researcher, Lagos, Nigeria.
2 National Open University of Abuja, Nigeria.
3 Anambra State Polytechnic, Mgbakwu, Nigeria.
Review Article
World Journal of Advanced Research and Reviews, 2024, 21(03), 109–118
Publication history:
Received on 18 January 2024; revised on 23 Februay 2024; accepted on 26 February 2024
Abstract:
Effective communication is essential for the successful implementation of Corporate Social Responsibility (CSR) initiatives in the oil and gas sector. This review examines the role of internal and external communication in enhancing CSR implementation in the industry. Internal communication focuses on engaging employees and stakeholders within the organization, while external communication involves interactions with external stakeholders, including communities, governments, and NGOs. The review finds that internal communication plays a crucial role in fostering a culture of CSR within oil and gas companies. By effectively communicating CSR goals, initiatives, and progress to employees, companies can increase employee engagement and commitment to CSR objectives. Internal communication also helps ensure that CSR values are integrated into organizational practices and decision-making processes. External communication is equally important for enhancing CSR implementation in the oil and gas sector. By engaging with external stakeholders, companies can build trust, enhance their reputation, and gain valuable insights into community needs and expectations. Effective external communication also helps companies demonstrate transparency and accountability in their CSR efforts, which is critical for maintaining a social license to operate. Overall, the review highlights the importance of integrating internal and external communication strategies into CSR implementation in the oil and gas sector. By fostering a culture of CSR internally and engaging with external stakeholders effectively, companies can enhance the impact of their CSR initiatives and contribute to sustainable development in the communities where they operate.
Keywords:
Internal; External; Communication; Oil and Gas; CSR
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0