Implementation of Enterprise Resource Planning in Odoo Website-Based Supply Chain Management to Increase Business Effectiveness in Fruit Businesses in Gowa Regency

This study aims to design and implement Enterprise Resource Planning (ERP) in supply chain management based on the Odoo website at Manis Buah 777 MSMEs. The type of research used in this study is qualitative research using a qualitative descriptive approach which is divided into 3 stages consisting of the planning stage, the implementation stage, the reporting stage. The Odoo ERP system was chosen because it has flexible modules and is in accordance with the needs of MSMEs, especially in inventory management, sales, and accounting. The results of this study indicate that the implementation of Odoo ERP can help of fruit businesses in managing its supply chain management by increasing operational effectiveness, simplifying the process of recording financial transactions and managing inventory. Thus, the Odoo ERP system can be used as a digitalization solution for MSME business management, especially in supporting the effectiveness and efficiency of business operational processes.