The impact of content marketing on brand credibility and loyalty: A quantitative study

By analyzing the data of 100 research participants from more than one different field and sector, such as engineering, remote sensing, marketing, accounting, and healthcare, this study explores the strategic impact of content marketing or content marketing on brand credibility and consumer loyalty towards the brand. A quantitative approach was used in This study also used Google Surveys and Looker Studio to collect and analyze data in order to obtain a vision that we can implement.

Studying the importance of the role played by the different type of marketing content such as (video clips, social media posts, interactive lectures, blogs and other means) is our goal of the study. We seek to understand the depth of the consumer’s relationship and the extent of his connection to the brand and the messages provided by the brand and whether they meet the expectations and preferences of the audience or not. 

The results of this study give great focus on the great impact that marketing content achieves, how it creates strong links and relationships with customers and followers, and how the relationship remains continuous and strong with customers. This study also recommends some strategies presented to companies and brands in order to intensify their efforts and focus on content marketing after identifying a need. The public and customers and achieve the greatest benefit through direct interaction and achieving a competitive advantage.

The research provides a clear vision of the way content marketing affects audience and customer loyalty