The impact of AI technology on organisational efficiency: Analysing the pros and cons of digitalisation in the context of UAE
1 Master in Business Administration, University of Central Lancashire, Dubai, UAE.
2 Iraq University, Master in Business Administration, Karachi, Sindh, Pakistan.
Review Article
World Journal of Advanced Research and Reviews, 2023, 20(01), 911-920
Publication history:
Received on 03 September 2023; revised on 18 October 2023; accepted on 20 October 2023
Abstract:
This research aimed to evaluate the impact of AI technology on organisational efficiency while discussing the pros and cons of digitalisation. The data has been collected from different organisations and sectors of the UAE through semi-structured interviews. The sample size of the research was 12 IT managers while the data assessment was based on a thematic analysis technique. The research outcomes disclosed that AI is beneficial for all sectors and positively contributes to organisational efficiency, but it does not come with challenges. To obtain maximum benefit from AI applications, it is pivotal for companies to address the associated challenges. AI’s inefficiency in culturally diverse interactions is a relatively new finding that has been gained from the research outcomes. Further, unleashing the measures taken by the UAE government to handle the issues associated with AI has been less discussed in the existing literature.
Keywords:
AI technology; Digitalisation; Organisational efficiency; Automation; Decision-making and analytics
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0