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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

The impact of AI technology on organisational efficiency: Analysing the pros and cons of digitalisation in the context of UAE

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  • The impact of AI technology on organisational efficiency: Analysing the pros and cons of digitalisation in the context of UAE

Essa Ahmed Almutawa 1  and Tasfoura Dilawer 2, *

1 Master in Business Administration, University of Central Lancashire, Dubai, UAE.
2 Iraq University, Master in Business Administration, Karachi, Sindh, Pakistan.
 
Review Article
World Journal of Advanced Research and Reviews, 2023, 20(01), 911-920
Article DOI: 10.30574/wjarr.2023.20.1.2088
DOI url: https://doi.org/10.30574/wjarr.2023.20.1.2088
 
Received on 03 September 2023; revised on 18 October 2023; accepted on 20 October 2023
 
This research aimed to evaluate the impact of AI technology on organisational efficiency while discussing the pros and cons of digitalisation. The data has been collected from different organisations and sectors of the UAE through semi-structured interviews. The sample size of the research was 12 IT managers while the data assessment was based on a thematic analysis technique. The research outcomes disclosed that AI is beneficial for all sectors and positively contributes to organisational efficiency, but it does not come with challenges. To obtain maximum benefit from AI applications, it is pivotal for companies to address the associated challenges. AI’s inefficiency in culturally diverse interactions is a relatively new finding that has been gained from the research outcomes. Further, unleashing the measures taken by the UAE government to handle the issues associated with AI has been less discussed in the existing literature.
 
AI technology; Digitalisation; Organisational efficiency; Automation; Decision-making and analytics
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2023-2088.pdf

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Essa Ahmed Almutawa and Tasfoura Dilawer. The impact of AI technology on organisational efficiency: Analysing the pros and cons of digitalisation in the context of UAE. World Journal of Advanced Research and Reviews, 2023, 20(1), 911-920. Article DOI: https://doi.org/10.30574/wjarr.2023.20.1.2088

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