Green innovation strategy improve sustainability competitive advantage: Role of organizational green learning and green technological turbulance
Department Accounting, Universitas Katolik Widya Mandala Surabaya, Indonesia.
Review Article
World Journal of Advanced Research and Reviews, 2024, 21(02), 782–789
Article DOI: 10.30574/wjarr.2024.21.2.0405
Publication history:
Received on 23 December 2023; revised on 30 January 2024; accepted on 02 February 2024
Abstract:
This paper discusses the importance of green innovation strategy in improving company sustainability to achieve sustainable competitive advantage. Green innovation strategy is an idea for environmentally friendly innovation options that are effective in achieving sustainability goals. Organizational Green Learning develops knowledge-based theories to help companies improve organizational competence and learning in carrying out Green Innovation Strategy. Green Technological Turbulance emphasizes contingency theory in the appropriate use of green technology in implementing green innovation strategy. This paper reviews the green innovation strategy literature review, how internal and external factors influence green innovation strategy in achieving Sustainability Competitive Advantage and explores the role of Organizational Green Learning and Green Technological Turbulency in implementing Green Innovation Strategy so that the company's sustainability goals will increase Sustainability. Competitive Advantage. The development of Green Innovation Strategy research is a future research opportunity to explore newness in SDGs research in the field of environmental innovation and explore theory development in environmental innovation research in various industrial contexts.
Keywords:
Green Innovation Strategy; Sustainable Competitive Advantage; Organizational Green Learning; Green Technological Turbulance
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