Factors impacting the intention to use digital social insurance application (VSSID) in Phan Thiet city, Binh Thuan province
1 Masters candidate, School of Business Administration, University of Phan Thiet, Vietnam.
2 Faculty of Marketing, School of Economics, Can Tho University, Vietnam.
Research Article
World Journal of Advanced Research and Reviews, 2022, 16(01), 806–811
Article DOI: 10.30574/wjarr.2022.16.1.1068
Publication history:
Received on 14 September 2022; revised on 19 October 2022; accepted on 22 October 2022
Abstract:
The study aims to determine the factors affecting the intention to use digital social insurance (VssID application) in Phan Thiet City, Binh Thuan Province. The study applies a combination of qualitative and quantitative analyses. The research data were collected from a direct survey of 150 residents in Phan Thiet City. The results have proved that six factors that positively affect the intention to use the VssID application, including performance expectancy, ease of use expectancy, subjective norms, trust, innovation, and health consciousness. Among these factors, the performance expectancy factor has the most influence on the intention to use the VssID application in Phan Thiet City, Binh Thuan Province.
Keywords:
VssID; Intention to use; Resident; Phan Thiet City
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Copyright © 2022 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0