Factors affecting can Tho university’s brand value - approach from students
School of Economics, Can Tho University, Vietnam.
Research Article
World Journal of Advanced Research and Reviews, 2021, 12(02), 190–196
Publication history:
Received on 03 October 2021; revised on 07 November 2021; accepted on 09 November 2021
Abstract:
The study aims to identify factors influencing the brand value of Can Tho University. Research data were collected from 340 students studying at Can Tho University. By applying the exploratory factor analysis (EFA) and multivariate linear regression, the study has indicated factors putting positive impacts on Can Tho University's brand value. They are the university's reputation, training quality, graduate prospects, and alumni. In which, the training quality has the strongest influence on the brand value of the university.
Keywords:
Reputation; Training quality; Brand value; Alumni
Full text article in PDF:
Copyright information:
Copyright © 2021 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0