Enhancing small and medium-sized businesses through digitalization

Eric Opoku 1, *, Maureen Okafor 2, Mosopefoluwa Williams 3 and Aramide Aribigbola 4

1 Department of Data Science and Analytics, College of Computing, Grand Valley State University, USA.
2 Department of Computer Science, Computer Systems Technology, Louisiana State University Shreveport, USA.
3 Department of John Wesley School of Leadership, college of innovation, Carolina University, USA.
4 Department of Business Administration and Management, Falls School of Business, Anderson University, USA.
 
Research Article
World Journal of Advanced Research and Reviews, 2024, 23(02), 222–239
Article DOI: 10.30574/wjarr.2024.23.2.2313
 
Publication history: 
Received on 21 June 2024; revised on 28 July 2024; accepted on 31 July 2024
 
Abstract: 
SMEs play an important role in all developed and developing countries contributing highly to employment, new business ideas, and the economy. However, owing to various challenges related to the modern digital environment and various limitations in terms of financial and technical capacities as well as digital literacy, there are numerous challenges that SMEs experience in improving their businesses’ performances through effective use of digital technologies. This research aims to examine the adopted trends of SMEs from Slovenia in the deployment of digital technology, the challenges they encounter, and the support they require in their digital evolution. Reacted firms mainly utilize traditional vehicles such as websites and teamwork platforms for online communication and presence. Nevertheless, utilization of such sophisticated digital tools as blockchain is still quite scarce because they are considered challenging to implement and applicable to a narrow range of industries. Variance analysis identifies differences in digitalization challenges between small, micro, and medium enterprises. Small companies confront greater financial constraints and require tailored support compared to larger SMEs, with a focus on improving employee digital competencies. While digitalization brings benefits like elevated processes and remote working, SMEs still struggle with differentiation and cultural changes.
The study emphasizes the need to recognize diverse challenges and support the needs of SMEs based on size. It explores the impact of three forms of digitalization - production/logistics, value chains, and big data analytics on technological innovations in German SMEs. Analysis using Mannheim Innovation Panel data finds the innovation effects of digitalization vary across micro, small, and medium firms. Overall impacts are modest and depend on digitalization form and innovation type. Engagement in internal R&D also moderates innovation effects, with digitalization having no impact on product/process innovations for R&D-performing SMEs but positive impacts for non-R&D firms. The findings offer theoretical and policy implications for stakeholders to design comprehensive strategies addressing different challenges within the dynamic digital transformation landscape and promoting progress, especially for resource-constrained small businesses.
 
Keywords: 
Digital technologies; Small and Medium Enterprises; Financial constraints; Digital literacy
 
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