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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Empowering the U.S. beverage industry and employment growth through ERP and CRM integration

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  • Empowering the U.S. beverage industry and employment growth through ERP and CRM integration

Venkata Siva Prasad Maddala *

Independent Researcher.

Research Article

World Journal of Advanced Research and Reviews, 2025, 25(01), 2402-2413

Article DOI: 10.30574/wjarr.2025.25.1.3529

DOI url: https://doi.org/10.30574/wjarr.2025.25.1.3529

Received on 08 November 2024; revised on 29 December 2024; accepted on 02 January 2025

The United States beverage industry helps the nation's economy through business growth and supporting millions of employees. The industry still encounters many obstacles including changing customer trends as well as supply and regulation management difficulties. Our study demonstrates the benefits of joining ERP and CRM systems for companies to handle current industry obstacles. ERP systems enhance internal business operations including inventory and production while CRM systems build better customer bonds. They connect all data parts to help companies run smoothly while keeping customers satisfied. The research shows actual business situations where advanced systems help businesses make better choices while simplifying operations and delivering better outcomes to customers. The exploration includes the job market impact and demonstrates the rise of technology jobs along with the transformation of existing roles. The use of AI and IoT technology in this combination will drive industry evolution toward greater growth and sustainable smart solutions. 

U.S. Beverage Industry; ERP Integration; CRM Integration; AI In Business; Iot Applications; Sustainability; Data Analytics; Job Creation

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2024-3529.pdf

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Venkata Siva Prasad Maddala. Empowering the U.S. beverage industry and employment growth through ERP and CRM integration. World Journal of Advanced Research and Reviews, 2025, 25(1), 2402-2413. Article DOI: https://doi.org/10.30574/wjarr.2025.25.1.3529

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