Empowering entrepreneurial growth through data-driven financial literacy, market research, and personalized education tool
1 Department of Business, Hult international Business School, USA.
2 D'Amore-McKim School of Business, NorthEastern University, USA.
3 Department of Business Administration, Boston University, USA.
Review Article
World Journal of Advanced Research and Reviews, 2023, 19(02), 1692-1711
Article DOI: 10.30574/wjarr.2023.19.2.1568
Publication history:
Received on 13 July 2023; revised on 23 August 2023; accepted on 25 August 2023
Abstract:
Entrepreneurship plays a critical role in driving economic growth, innovation, and job creation, particularly in emerging economies with large informal sectors. However, many aspiring and existing entrepreneurs struggle to scale their businesses due to limited financial literacy, poor access to reliable market information, and a lack of tailored educational resources. In regions like Nigeria, where micro and small enterprises dominate, overcoming these barriers is essential to achieving sustainable development and inclusive economic transformation. This paper presents an integrated framework for empowering entrepreneurial growth through a combination of data-driven financial literacy, real-time market research, and personalized digital education tools. It highlights how financial education can move beyond conventional classroom-style delivery by leveraging behavioral insights and data analytics to customize learning experiences based on users’ business stages, financial behavior, and risk profiles. Similarly, market research—powered by mobile data, social media trends, and consumer feedback—can provide microentrepreneurs with relevant, localized intelligence for pricing, product positioning, and competitive differentiation. The study explores how mobile-based learning platforms, adaptive content delivery, and AI-enabled recommendation systems can create dynamic learning pathways for entrepreneurs. It also demonstrates how user-generated data from budgeting apps, mobile transactions, and learning assessments can be harnessed to refine content, measure impact, and offer real-time guidance. Focus is placed on scalable applications in the Nigerian entrepreneurial ecosystem, with an emphasis on women, youth, and rural business owners. By aligning financial education and market insights with technological personalization, the paper outlines a roadmap for enhancing entrepreneurial capacity, improving business outcomes, and fostering resilient, knowledge-driven enterprise growth.
Keywords:
Entrepreneurship; Financial Literacy; Market Research; Personalized Education; Digital Tools; Inclusive Growth
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0