Emerging trends in e-commerce and their applications: Driving digital transformation in retail
Faculty of Computer Science, Lachoo Memorial college of Science and Technology (Autonomous), Jodhpur, Rajasthan, India.
Review Article
World Journal of Advanced Research and Reviews, 2024, 24(02), 2522–2526
Publication history:
Received on 16 October 2024; revised on 24 November 2024; accepted on 27November 2024
Abstract:
The e-commerce industry is rapidly evolving, influenced by emerging technologies like artificial intelligence (AI), augmented reality (AR), voice commerce, blockchain, and personalization. This paper explores the latest trends shaping the future of e-commerce, backed by real-world data, analysis, and practical applications. We assess the impact of these technologies on customer experience, operational efficiency, and revenue growth, providing a data-driven examination of how leading companies leverage these trends. Results from our analysis highlight the key opportunities and challenges facing businesses today.
Keywords:
E-Commerce; Artificial Intelligence; Augmented Reality; Blockchain; Personalization; Voice Commerce; Digital Transformation
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Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0