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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in April 2026 (Volume 30, Issue 1) Submit manuscript

Emerging trends in e-commerce and their applications: Driving digital transformation in retail

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  • Emerging trends in e-commerce and their applications: Driving digital transformation in retail

Deepak Mathur * and Vaibhav Gupta

Faculty of Computer Science, Lachoo Memorial college of Science and Technology (Autonomous), Jodhpur, Rajasthan, India.
 
Review Article
World Journal of Advanced Research and Reviews, 2024, 24(02), 2522-2526
Article DOI: 10.30574/wjarr.2024.24.2.3593
DOI url: https://doi.org/10.30574/wjarr.2024.24.2.3593
 
Received on 16 October 2024; revised on 24 November 2024; accepted on 27November 2024
 
The e-commerce industry is rapidly evolving, influenced by emerging technologies like artificial intelligence (AI), augmented reality (AR), voice commerce, blockchain, and personalization. This paper explores the latest trends shaping the future of e-commerce, backed by real-world data, analysis, and practical applications. We assess the impact of these technologies on customer experience, operational efficiency, and revenue growth, providing a data-driven examination of how leading companies leverage these trends. Results from our analysis highlight the key opportunities and challenges facing businesses today.
 
E-Commerce; Artificial Intelligence; Augmented Reality; Blockchain; Personalization; Voice Commerce; Digital Transformation
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2024-3593.pdf

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Deepak Mathur and Vaibhav Gupta. Emerging trends in e-commerce and their applications: Driving digital transformation in retail. World Journal of Advanced Research and Reviews, 2024, 24(2), 2522-2526. Article DOI: https://doi.org/10.30574/wjarr.2024.24.2.3593

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