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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Effectiveness E-commerce on MSME fashion products

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Ketut Gede Gusti *, Siwantara Wayan, Wijayati Made, Inten Rumini Putu and Yasa Ketut

Bali State Polytechnic, Indonesia.
 
Research Article
World Journal of Advanced Research and Reviews, 2023, 18(01), 427-430
Article DOI: 10.30574/wjarr.2023.18.1.0575
DOI url: https://doi.org/10.30574/wjarr.2023.18.1.0575
 
Received on 25 February 2023; revised on 08 April 2023; accepted on 11 April 2023
 
This study aims to examine the effect of E-commerce on the sales of fashion products by MSME in Denpasar City. Sampling of the study was conducted using the accidental proportional sampling method. Based on the calculation results, the total number of samples used in this study is one hundred samples. The analysis technique used is a simple linear regression hypothesis test using the SPSS 25.0 program. The results of this research show that the use of E-commerce partially has a positive effect on the sales of fashion products by MSME in the city of Denpasar.
 
MSME; E-commerce; Sale; Fashion
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2023-0575.pdf

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Ketut Gede Gusti, Siwantara Wayan, Wijayati Made, Inten Rumini Putu and Yasa Ketut. Effectiveness E-commerce on MSME fashion products. World Journal of Advanced Research and Reviews, 2023, 18(1), 427-430. Article DOI: https://doi.org/10.30574/wjarr.2023.18.1.0575

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