1 Master of Business Administration, Diponegoro University, Semarang, Indonesia.
2 Department of Business Administration, Diponegoro University, Semarang, Indonesia.
Research Article
World Journal of Advanced Research and Reviews, 2024, 23(02), 1838–1850
Received on 12 July 2024; revised on 19 August 2024; accepted on 21 August 2024
This study aims to prove and analyze web quality on e-loyalty through e-trust and e-satisfaction on the shopee marketplace. The number of samples was 97 Shopee customers using a purposive sampling approach. Data collection techniques are questionnaires with a Likert scale of 1-5 points. Data analysis using Smart PLS. The conclusion of this study is that website quality has a positive and significant effect on e-loyalty, website quality has positive and significant effect on e-trust, the effect of website quality on e-satisfaction is positive and significant, the effect of e-trust on e-loyalty is negative and insignificant, the effect of e-trust on e-satisfaction is positive and significant, the effect of e-satisfaction on e-loyalty is positive and significant, E-trust is insignificant mediate the effect of web quality on e-loyalty, while E-satisfaction is mediate positively and significantly the effect of web quality on e-loyalty.
E-loyalty; Web Quality; E-trust; E-satisfaction; Shopee Customer
Preview Article PDF
Rifka Zahra, Andi Wijayanto and Sari Listyorini. The effect of web quality on E-Loyalty through E-Trust and E-Satisfaction on the shopee marketplace. World Journal of Advanced Research and Reviews, 2024, 23(2), 1838-1850. Article DOI: https://doi.org/10.30574/wjarr.2024.23.2.2520