Ecotourism development plan to Balbalungao Dam Lupao, Nueva Ecija

This paper is meant to help create an Ecotourism Development plan to maximize the existing beauty and capacity of the Alalunga Dam, to extend the potential of the dam to the tourism industry. This is highly beneficial to the residents of Brgy San Isidro and to the whole Municipality of Lupa. 
The findings revealed that the overall status of the ecotourism development of the Alalunga dam was rated with positive perceptions regarding the natural attractions, facilities, tourist arrivals, and community participation. The level of sustainability practices was reflecting strong environmental, socio-cultural, and economic sustainability indicators. Statistical analysis showed no significant relationship between respondents’ demographic profile and their views on ecotourism promotion. However, there was a statistically moderate positive relationship between the status of the ecotourism development and sustainability practices, as well as between the promotion of ecotourism and sustainability.
The results from this study suggest that having structured development and responsible promotional strategies can contribute significantly to the sustainability outcomes of the Alalunga dam. Based on these findings, an ecotourism development plan was created. These suggestions are to strengthen the governance systems, environmental management, community participation, and sustainable marketing initiatives. The study concludes that the Balangao Dam has a strong potential to become a sustainable ecotourism destination if strategic planning and continuous monitoring are implemented.