Digitalization and its effect on the performance of small and medium-sized enterprises
1 College of Distance Education, University of Cape Coast, Cape Coast. Ghana.
2 University of Professional Studies, Accra. Ghana.
3 University of Cape Coast, Cape Coast. Ghana.
Research Article
World Journal of Advanced Research and Reviews, 2024, 23(01), 598–604
Publication history:
Received on 23 May 2024; revised on 06 July 2024; accepted on 08 July 2024
Abstract:
The principal aim of this study is to determine the effect of digitalization on the performance of SMEs in the ACCA. Specific research objectives are to: (i) measure the existing level of digitalization among SMEs in the research area; (ii) identify the areas where digitalization helps improve SMEs' performance; (iii) evaluate factors that influence SMEs' decisions to digitize their business models; and (iv) examine barriers to digital technology faced by SMEs. Research questions are formulated for each of the objectives as indicated in Chapter 1 to achieve the overall aim of the study. The study focuses on finding out the use of digital technology among SMEs and its effect on business performance. The study is, however, limited to Accra. The study also reviewed existing literature on the research subject as additional knowledge to buttress the findings of this research. A quantitative research method is adopted for the study, and a survey research design is used for data collection. The development of the survey questionnaire for the study utilizes an adapted research instrument from existing literature. Data collected from respondents are analyzed using the statistical software Statistical Package for the Social Sciences (SPSS) version 20.0. Processed data from SPSS is measured using the adopted measurement model, which is tested for internal consistency, composite reliability, validity, and significance of the constructs of the variables. Based on the findings from the analysis, major findings, implications, and recommendations were extracted from the results.
Keywords:
Performance; Small scale business; Medium-Sized Enterprises; Organizational transformation
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0