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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Digital transformation through integrated ERP solutions: A framework for omnichannel excellence in modern retail and E-commerce ecosystems

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  • Digital transformation through integrated ERP solutions: A framework for omnichannel excellence in modern retail and E-commerce ecosystems

Surya Narayana Chakka *

Independent Researcher, USA.
 
Research Article
World Journal of Advanced Research and Reviews, 2019, 03(02), 153-160
Article DOI: 10.30574/wjarr.2019.3.2.0143
DOI url: https://doi.org/10.30574/wjarr.2019.3.2.0143
 
Received on 18 July 2019; revised on 20 September 2019; accepted on 21 September 2019
 
Digital transformation has become imperative for retail and e-commerce organizations seeking competitive advantage in today's interconnected marketplace. This research presents a comprehensive framework for achieving omnichannel excellence through integrated Enterprise Resource Planning (ERP) solutions. The study examines the critical role of ERP systems in facilitating seamless customer experiences across multiple touchpoints while optimizing operational efficiency. Through empirical analysis of 150 retail organizations across different sectors, we demonstrate how integrated ERP solutions enable unified inventory management, real-time data synchronization, and enhanced customer relationship management. Our findings reveal that organizations implementing comprehensive ERP integration achieve 34% improvement in customer satisfaction scores and 28% reduction in operational costs. The proposed framework provides actionable insights for retail executives and IT professionals seeking to leverage ERP systems for omnichannel transformation.
 
Digital Transformation; ERP Integration; Omnichannel Retail; E-Commerce; Customer Experience; Business Process Optimization
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2019-0143.pdf

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Surya Narayana Chakka. Digital transformation through integrated ERP solutions: A framework for omnichannel excellence in modern retail and E-commerce ecosystems. World Journal of Advanced Research and Reviews, 2019, 3(2), 153-160. Article DOI: https://doi.org/10.30574/wjarr.2019.3.2.0143

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