Digital transformation through integrated ERP solutions: A framework for omnichannel excellence in modern retail and E-commerce ecosystems
Independent Researcher, USA.
Research Article
World Journal of Advanced Research and Reviews, 2019, 03(02), 153-160
Publication history:
Received on 18 July 2019; revised on 20 September 2019; accepted on 21 September 2019
Abstract:
Digital transformation has become imperative for retail and e-commerce organizations seeking competitive advantage in today's interconnected marketplace. This research presents a comprehensive framework for achieving omnichannel excellence through integrated Enterprise Resource Planning (ERP) solutions. The study examines the critical role of ERP systems in facilitating seamless customer experiences across multiple touchpoints while optimizing operational efficiency. Through empirical analysis of 150 retail organizations across different sectors, we demonstrate how integrated ERP solutions enable unified inventory management, real-time data synchronization, and enhanced customer relationship management. Our findings reveal that organizations implementing comprehensive ERP integration achieve 34% improvement in customer satisfaction scores and 28% reduction in operational costs. The proposed framework provides actionable insights for retail executives and IT professionals seeking to leverage ERP systems for omnichannel transformation.
Keywords:
Digital Transformation; ERP Integration; Omnichannel Retail; E-Commerce; Customer Experience; Business Process Optimization
Full text article in PDF:
Copyright information:
Copyright © 2019 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0