Digital transformation in business development: A comparative review of USA and Africa
1 Independent Researcher, Nashville, Tennessee, USA.
2 Department of Accounting, City Power, Johannesburg, South Africa.
3 Walden University, USA.
4 Department of Business Administration, Skinner School of Business, Trevecca Nazarene University, USA.
5 Department of Business Management, Ahmadu Bello University, Zaria, Nigeria.
Review Article
World Journal of Advanced Research and Reviews, 2024, 21(02), 1958–1968
Publication history:
Received on 27 December 2023; revised on 03 February 2024; accepted on 05 February 2024
Abstract:
This comparative review explores the dynamics of digital transformation in business development, drawing parallels between the United States (USA) and various countries in Africa. Digital transformation, characterized by the integration of digital technologies into all aspects of business operations, is a global phenomenon with unique manifestations in diverse economic landscapes. The study delves into the distinct approaches and challenges faced by businesses in the USA and Africa as they navigate the complex terrain of digital transformation. In the USA, a mature and technologically advanced market, businesses have embraced digital transformation as a strategic imperative. The review analyzes the adoption of cutting-edge technologies, such as artificial intelligence, data analytics, and cloud computing, and their impact on enhancing operational efficiency, customer experiences, and overall competitiveness. Case studies and success stories from American businesses provide insights into best practices and lessons learned in the realm of digital business development. Contrastingly, the review examines the digital transformation landscape in various African countries, acknowledging the diversity of economic contexts and technological infrastructures. It explores the challenges faced by African businesses, including limited access to digital infrastructure, the digital skills gap, and regulatory complexities. Case studies from African businesses showcase innovative strategies employed to overcome these challenges, highlighting the resilience and adaptability of entrepreneurs on the continent. The comparative analysis sheds light on the similarities and differences in the pace and nature of digital transformation between the USA and Africa. By understanding the unique challenges and opportunities in each context, businesses, policymakers, and researchers can derive valuable insights to inform strategies for fostering digital business development. Ultimately, the review advocates for a nuanced and context-specific approach to digital transformation, recognizing that successful strategies must be tailored to the distinctive characteristics of each economic landscape.
Keywords:
Digital; Transformation; Business; Development; Economic
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Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0