Digital business transformation: Georgii Dubovyi's experience in management and development

This article examines digital business transformation as a key element of strategic management in modern conditions. The purpose of the study is to identify the importance of implementing digital technologies and innovative business models to ensure the competitiveness of organizations. The work analyzes examples of successful application of advanced solutions in various sectors of the economy, including international transportation and biotechnology. The main objectives of the study include optimizing financial flows, forming development strategies, and creating a personalized customer experience. The results show that ignoring digitalization can lead to a loss of competitive positions, while the active implementation of digital tools helps to improve operational efficiency and create new opportunities for growth. The practical application of the findings lies in the need to adapt corporate culture and rethink success criteria, moving to dynamic metrics. The article emphasizes that companies focused on innovation and flexibility will be able not only to survive, but also to thrive in a rapidly changing digital economy.