Development of the Entertainment Industry in Asia: New Show Formats and Large-Scale Events

Malika Kazakova *

An expert in the entertainment business and large-scale event production, Kyrgyzstan.
 
Review Article
World Journal of Advanced Research and Reviews, 2024, 23(02), 2935-2938
Article DOI: 10.30574/wjarr.2024.23.2.2446
 
Publication history: 
Received on 02 July 2024; revised on 21 August 2024; accepted on 27 August 2024
 
Abstract: 
The article analyzes the structural transformation of the entertainment industry in Asia. It is shown how technological innovations (AR/VR, immersive media, metaspaces), hybrid formats, and the growth of cultural tourism shape an “ecosystem” model of the show market. Regional specifics are considered (Southeast Asia, China, South Korea, Japan), the value creation chain (content → venues → tickets/merch → distribution → data), monetization models, personnel and regulatory factors, as well as the agenda of sustainable development and inclusion. It is concluded that Asia is consolidating its role as a global center of show innovations and intercultural collaborations.
 
Keywords: 
Entertainment Industry; Asia; Hybrid Events; Immersive Shows; AR/VR; Cultural Tourism; Monetization; Ecosystem Model
 
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