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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in April 2026 (Volume 30, Issue 1) Submit manuscript

Development of the cognitive-behavioral communication (CBC) framework: A novel approach for mass communication in contact tracing during infectious disease outbreaks

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  • Development of the cognitive-behavioral communication (CBC) framework: A novel approach for mass communication in contact tracing during infectious disease outbreaks

Hafsat Bello Danmaisoro *

Tavis Smiley School of Communication, Texas Southern University, USA.
 
Research Article
World Journal of Advanced Research and Reviews, 2024, 24(01), 1136-1147
Article DOI: 10.30574/wjarr.2024.24.1.3128
DOI url: https://doi.org/10.30574/wjarr.2024.24.1.3128
 
Received on 02 September 2024; revised on 08 October 2024; accepted on 11 October 2024
 
The Cognitive-Behavioral Communication (CBC) Framework was developed to improve public compliance with contact tracing during infectious disease outbreaks, addressing the gaps exposed by the COVID-19 pandemic in the United States. These gaps, including public distrust, misinformation, and privacy concerns, hindered traditional contact tracing efforts. The CBC Framework integrates mass communication theories, cognitive-behavioral strategies, and AI-driven message personalization to enhance public engagement. The framework was tested through comparative field trials, with one group receiving personalized communication via the CBC model and another receiving standard public health messages. Results showed that the CBC group achieved a significantly higher compliance rate (85.6% vs. 66.4%) and a 33% reduction in privacy concerns. AI-driven messages also increased relevance over time, with 86.2% of participants reporting improved message relevance. Public trust was significantly higher in the CBC group, with positive sentiment at 67.5% compared to 45.2% in the control group. These findings have particular relevance to the U.S., where challenges like distrust and privacy concerns have impeded the effectiveness of contact tracing. The CBC Framework presents a scalable solution to improve compliance, trust, and overall public health outcomes during future outbreaks.
 
Contact tracing; Mass communication; Cognitive-behavioral theory; AI-driven personalization; Public health compliance
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2024-3128.pdf

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Hafsat Bello Danmaisoro. Development of the cognitive-behavioral communication (CBC) framework: A novel approach for mass communication in contact tracing during infectious disease outbreaks. World Journal of Advanced Research and Reviews, 2024, 24(1), 1136-1147. Article DOI: https://doi.org/10.30574/wjarr.2024.24.1.3128

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