Home
World Journal of Advanced Research and Reviews
International Journal with High Impact Factor for fast publication of Research and Review articles

Main navigation

  • Home
    • Journal Information
    • Editorial Board Members
    • Reviewer Panel
    • Abstracting and Indexing
    • Journal Policies
    • Our CrossMark Policy
    • Publication Ethics
    • Issue in Progress
    • Current Issue
    • Past Issues
    • Instructions for Authors
    • Article processing fee
    • Track Manuscript Status
    • Get Publication Certificate
    • Join Editorial Board
    • Join Reviewer Panel
  • Contact us
  • Downloads

eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Demographic Factors and their impact on Consumer Attitude towards Green Durable Products in Delhi/NCR

Breadcrumb

  • Home
  • Demographic Factors and their impact on Consumer Attitude towards Green Durable Products in Delhi/NCR

Shweta Kumar *

Department of Commerce, College of Vocational Studies (University of Delhi), Triveni, Sheikh Sarai, Delhi, India.
 
Research Article
World Journal of Advanced Research and Reviews, 2023, 20(03), 1522-1534
Article DOI: 10.30574/wjarr.2023.20.3.2497
DOI url: https://doi.org/10.30574/wjarr.2023.20.3.2497
 
Received on 31 October 2023; revised on 13 December 2023; accepted on 15 December 2023
 
Demographic factors are considered the basic factors of any study because these factors laid the foundation for other important factors. It has been noticed that demographic factors are the important factors influencing consumer environmental behavior. However, sometimes the role of demographic factors which makes any research a subject of criticism therefore this research will also try to discuss the impact of demographic factors in forming consumer attitudes toward green durable products. The present study will also focus on green durable products as India is considered the largest consumer durable product market in the world. Due to environmental- issues, businesses are now a day trying to be compatible with a sustainable development approach and moving towards green marketing. As a sign of conclusion, green products coming in the light and consumers are going towards the same with an understanding that these products can have the solution to environmental problems. Therefore, to know the consumers’ understanding towards the same demographic factors have more significance. To fulfill the purpose of the study primary data will be collected from the 252 respondents through a well – structured Likert scaled questionnaire. The sample is selected with the help of a simple random sampling method. Descriptive and inferential statistics will be used to prove the hypotheses of the study with help of SPSS software (version 26).
 
Sustainable Development; Green Products; Green Consumer Durable Products; Demographic factors; Consumer Attitude; Green Consumer Behavior
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2023-2497.pdf

Preview Article PDF

Shweta Kumar. Demographic Factors and their impact on Consumer Attitude towards Green Durable Products in Delhi/NCR. World Journal of Advanced Research and Reviews, 2023, 20(3), 1522-1534. Article DOI: https://doi.org/10.30574/wjarr.2023.20.3.2497

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.

All statements, opinions, and data contained in this publication are solely those of the individual author(s) and contributor(s). The journal, editors, reviewers, and publisher disclaim any responsibility or liability for the content, including accuracy, completeness, or any consequences arising from its use.

Get Certificates

Get Publication Certificate

Download LoA

Check Corssref DOI details

Issue details

Issue Cover Page

Editorial Board

Table of content

Copyright © 2026 World Journal of Advanced Research and Reviews - All rights reserved

Developed & Designed by VS Infosolution