Application online marketing for sales of various products with natural dyes for the community service program partnerships
Industrial, Informatic and Chemical, Engineering Department, National Institute of Technology (ITN), Malang, East Java, Indonesia.
Case Study
World Journal of Advanced Research and Reviews, 2023, 17(01), 454-550
Article DOI: 10.30574/wjarr.2023.17.1.0046
Publication history:
Received on 02 December 2022; revised on 14 January 2023; accepted on 17 January 2023
Abstract:
Batik is an ancestral heritage of the Indonesian people whose existence is recognized by the international world. This article is one of the additional outcomes of a Community Service activity (PKM Dikti Grant), which is funded by the Ministry of Education and Culture, Research and Technology (Kemendikbud Research and Technology). This activity is an application of research results on the development of the use of natural vegetable dyes in the manufacture of various batik products. The results of the training are in the form of natural vegetable coloring products, paste and powder, various batik products, as well as website applications. Furthermore, the results of the training are applied in production and in marketing, which are carried out online through website-based e-commerce.
Keywords:
Batik; Natural Vegetable Dyes; Online Marketing; Website; e-Commerce
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0