Research on the development prospects and cultivation countermeasures of English majors in cross-border E-commerce backgrounds
Finance and Economics Dongfang College, Zhejiang University, Haining 314408, China.
Review Article
World Journal of Advanced Research and Reviews, 2024, 22(01), 226–233
Article DOI: 10.30574/wjarr.2024.22.1.1062
Publication history:
Received on 26 February 2024; revised on 02 April 2024; accepted on 05 April 2024
Abstract:
Abstract: In recent years, the development of e-commerce has been very rapid no matter in which country or region. Based on its broad development prospects, a large number of investors have invested in the field, which also makes the competition between e-commerce increasingly fierce. As an emerging mode of e-commerce, live broadcasting, relying on the development of Internet technology, has become an important way of e-commerce with goods. However, China's e-commerce market has become mature, with high competitive pressure and reduced opportunities in the industry. In order to make better use of the English majors' own advantages, so as to broaden their development prospects in this industry, this paper starts from this background, analyzes the current situation and development prospects of cross-border e-commerce, studies the requirements and expectations of this industry for English majors, and puts forward the cultivation and practice programs for English majors in this direction.
Keywords:
Cross-Border E-Commerce; Live Streaming with Goods; English Major; Employment Prospect; Talent Cultivation
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