Engineering student satisfaction and loyalty: The E-learning effect

Bahaa Alddin Aladib *, Purnawan Adi Wicaksono and Novie Susanto

Department of Industrial Engineering, University of Diponegoro, Semarang, Central Java, Indonesia.
 
Research Article
World Journal of Advanced Research and Reviews, 2024, 22(01), 1297–1306
Article DOI: 10.30574/wjarr.2024.22.1.1218
 
Publication history: 
Received on 12 March 2024; revised on 20 April 2024; accepted on 22 April 2024
 
Abstract: 
This study explores the influence of e-learning tools on student satisfaction and loyalty within engineering programs. A survey administered to 67 Syrian engineering students and professors examined their perceptions of e-learning platforms.  The results indicate a growing appreciation for e-learning's effectiveness in delivering educational content. The research highlights the particular value of e-learning tools during disruptions to traditional learning, such as pandemics. The study reveals a positive correlation between e-learning use and student academic performance, satisfaction among both students and professors, and a trend towards loyalty to these tools. Based on these findings, the study recommends adaptations in information presentation methods by professors to leverage the capabilities of e-learning tools. It emphasizes the importance of maximizing the potential of these tools and suggests implementing training programs for both students and faculty to enhance e-learning proficiency. The research also underscores the need for continuous curriculum updates to ensure compatibility with evolving e-learning technologies. Finally, the study recommends exploring additional benefits to incentivize continued engagement with e-learning tools by both students and educators.
 
Keywords: 
E-learning; Engineering education; Student satisfaction; Student performance; Educational Technology; Higher education; Online learning; Learning platforms; Customer satisfaction; Customer loyalty.
 
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