Effectiveness E-commerce on MSME fashion products
Bali State Polytechnic, Indonesia.
Research Article
World Journal of Advanced Research and Reviews, 2023, 18(01), 427–430
Article DOI: 10.30574/wjarr.2023.18.1.0575
Publication history:
Received on 25 February 2023; revised on 08 April 2023; accepted on 11 April 2023
Abstract:
This study aims to examine the effect of E-commerce on the sales of fashion products by MSME in Denpasar City. Sampling of the study was conducted using the accidental proportional sampling method. Based on the calculation results, the total number of samples used in this study is one hundred samples. The analysis technique used is a simple linear regression hypothesis test using the SPSS 25.0 program. The results of this research show that the use of E-commerce partially has a positive effect on the sales of fashion products by MSME in the city of Denpasar.
Keywords:
MSME; E-commerce; Sale; Fashion
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0