A critical review on impact of the corporate culture on employee motivation and job satisfaction

Sajad Ahmad Bhat 1, * and Priyanka Patni 2

1 PhD Scholar, Faculty of Commerce, CMJ University, Meghalaya, India.
2 Professor, Department of management, Bhagwant University, Rajasthan, India.
 
Review Article
World Journal of Advanced Research and Reviews, 2023, 17(03), 756–761
Article DOI: 10.30574/wjarr.2023.17.3.0462
 
Publication history: 
Received on 03 February 2023; revised on 16 March 2023; accepted on 19 March 2023
 
Abstract: 
Via a poll of fitness employees, this study investigated the impact of corporate culture on job satisfaction and intention to leave the business. The values, attitudes, and basic assumptions that help influence and coordinate member behavior are generally referred to as organizational culture. The Cultural Index for Fitness Organizations (CIFO) was created to particularly measure organizational culture in the fitness industry. Staff competency, environment, connection, formalization, sales, service-equipment, service-programs, and organizational presence were discovered through exploratory factor analysis to be eight components that describe cultural features common to this setting. The path analysis method was used to investigate the relationship between organizational culture variables, job satisfaction, and intention to leave. The findings revealed a partially mediated model of organizational culture that explained 14.3% of the variance in job satisfaction and 50.3% of the variance in job performance the variance with desire to depart the organization. The findings show the multidimensionality and complexity of corporate culture in the fitness industry. The goal of this study is to determine the effect of organizational commitment, servant leadership, and job satisfaction on organizational commitment and job performance via work motivation as moderating variables for economics and management lecturers at private universities in east Surabaya. According to the findings of this study, corporate culture, servant leadership, and work satisfaction all have a favorable impact on organizational commitment and job performance
 
Keywords: 
Corporate culture; Job satisfaction; Marketing research; Organizational culture; Servant leadership
 
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